Driving 35% engagement rates and ₹1 crore+ campaign success across diverse industries
Currently pursuing MBA in Marketing from IGNOU while leading digital marketing initiatives as a self-employed strategist. With 6+ years of hands-on experience, I specialize in creating data-driven social media campaigns that deliver measurable results across diverse industries—from automotive (WD-40, Motomax) to lifestyle brands (Ustraa, goSTOPS).
Leveraging AI-powered marketing tools and advanced analytics to optimize campaign performance and drive exponential growth for clients.
MBA Marketing (2023-2025) | BTech Information Technology
Delivering measurable growth through strategic marketing solutions and data-driven campaigns
End-to-end campaign management with proven 35% engagement rates and 28% view-through rates
Successfully managed ₹1 crore Amazon Great Indian Festival campaign achieving 4% engagement rate
Monthly budget management up to ₹10 lakhs with optimized ROI and increased e-commerce traffic
Brand-specific content development resulting in 2x Instagram growth and 3x LinkedIn growth
Leveraging generative AI and advanced analytics for campaign optimization
Demonstrating expertise through specific project examples and client success stories
Pidilite Group Brands
Led comprehensive social media strategies for Pidilite Group brands, managing substantial monthly budgets and achieving exceptional engagement rates through strategic PAN-India contest campaigns and targeted audience development.
Home Category Campaign
Executed large-scale influencer marketing campaign for Amazon's Home category during their flagship festival, delivering impressive engagement metrics and view-through rates through strategic product positioning and influencer partnerships.
Cross-Platform Social Media
Managed comprehensive cross-platform social media strategy resulting in significant organic growth across Instagram and LinkedIn while leading content creation teams and implementing data-driven growth tactics.
NICEorg & Dine x Divine
Achieving consistent quarterly LinkedIn growth and monthly Instagram growth for multiple clients through strategic consulting, content optimization, and targeted audience engagement strategies.
Let's discuss how data-driven social media strategies can drive measurable growth for your business. Currently accepting new projects for Q1 2025.